Partnering with Heide Museum of Modern Art, to realise the full potential of an iconic cultural precinct.
2025
Wayfinding
Wurundjeri Woi Wurrung
Architecture: Blaklash
Creative: Studio Mass
Urban Design: Openwork
Client: Heide Museum Of Modern Art
Ererbus is delighted to be working alongside such a talented team including Wurundjeri Woi Wurrung Elders, on the reimagining of one of Melbourne’s most iconic cultural precincts.
Erebus is developing a new wayfinding masterplan that reflects the diversity of the site, which is located on Wurundjeri Woi Wurrung country. Using signal data analysis, Erebus is providing insights to the precinct's activation over extended time frames, as well as mapping the relationships between points of interest within the site and key visitation drivers.
Erebus will create a wayfinding masterplan that will assist Heide’s leadership team to deliver against their bold commercial, social and cultural objectives.